With the CEO of Carve8 and the marketing team of 1886Ventures, we established a visual and communication strategy for the brand born at Mercedes-Benz. We conducted market research and user surveys to gain a deep understanding of the market and the target audience. My role involved creating the foundational elements of the brand, which included designing the logo, preparing the brand book, shaping print materials, and developing the UI of the Carve8 marketplace.

The brand focuses on the premium car segment and targets two user groups. Firstly, the end-users, for whom it provides a seamless, paperless, and fully digital means of subscribing to and managing their cars. Secondly, it caters to dealerships and retailers who seek an immediate solution to boost their sales through a car subscription model. The brand is characterized as elegant, worry-free, professional, premium, forward-thinking, and personalized. These qualities are expressed through imagery, layout style, the smoothness of the user experience, and the cleanliness of the visual design.

I designed various printed materials, from stationaries, business cards, envelopes to sticker sets for the fuel cell units, onboarding package, brochures, posters, merchandising materials or elements of trade fair booths.The goal was to create a coherent, well recognisable image for the brand that helps to stand out and rise attention within the industry.