The design of products, especially toys and their packaging, to ensure sustainability in every aspect, like the applied materials, printing techniques, paints, production methods is a challenging process. This is because it strongly limits the options and tools, and imposes strong constraints on a designer. In addition to designing the identity of the company, I participated in the design process of the products. This involved finding ways to create them from eco-friendly materials instead of non-environmentally friendly ones, to designing and creating the physical prototypes via CNC machines, and their packaging.

The combination of two words, "pep" and "melon," represents vivacity and liveliness, with a reflection of nature. It allows the brand to embody a playful character resembling a little melon head. The core character of the brand is "cute and eco," which is expressed through the color palette, bold curvy shapes, natural design elements, repeating patterns, and the use of raw material textures in combination with playful characters in a unique graphic style.

In Pepmelon's packaging and product design, creativity takes the lead, as each toy serves a dual purpose: to entertain children and facilitate their learning and skill development. Consequently, we've crafted toys that are not only visually appealing but also fascinating and captivating for kids. The eco-friendly approach is rooted in the recognition that, in general, the toy's lifecycle is short, as they are often replaced as children grow.